Hero MotoCorp launched a virtual showroom feature to enter the digital sales arena. The virtual showroom will provide a seamless digital purchase experience to the customers who are presently unable to visit a dealership owing to the ongoing pandemic.
Hero MotoCorp states that the new virtual showrooms promise to ‘discover, engage and purchase’ the company’s bikes and scooter by providing a fully digital experience. It will offer a complete 360-degree view of the space as well as the product. It will also allow a user to browse and explore the complete technical details of each and every Hero model from the comfort of their home.
Commenting on the initiative, Naveen Chauhan, Head – Sales and Aftersales, Hero MotoCorp, said, “At Hero MotoCorp we are constantly striving to enhance our customer buying experience. Considering the need for social distancing and catering to the digitally savvy customers, it is imperative for our services to be present at the customers’ fingertips while providing a holistic experience right from the beginning of their purchase journey. This feature is in line with our commitment to build value-led initiatives. Soon after launching our messaging app based chatbot services, we are now bringing a Hero showroom straight to the customer’s room.”
As per the company, the new feature allows the customer to request a callback and enquire about the vehicle of the choice. Simultaneously, the option of direct purchase is also available.
Using the Hero MotoCorp’s 3D Product Configurator, accessible via the official website, customers can get a firsthand digital view of all the trim options and variants available for each model. It also displays a 360-degree CGI view of the motorcycle, the available trim options, colors, and even the backdrop can be customized. Additionally, the 3D configurator offers an augmented reality feature which is compatible on all iOS and Android devices.
Are you excited to partake in a digital purchase experience? Let us know in the comment section below.